AI Training Workshops

AI training for sales and lead generation.

Practical, hands-on workshops that teach you how to use AI across your entire sales strategy. From finding and researching prospects to outreach and follow-up. Built around how your business actually sells.

Book your free AI lead gen session → See how it works ↓

More leads coming in, consistently

A repeatable system that brings new prospects into your pipeline every week. Specific to your business, your customers, your tone.

Prospect research without the slog

Hours of manual research turn into fifteen minutes. Specific to your ICP. Tied directly to who you actually want to talk to.

Outreach that doesn't sound copy-pasted

Personalised emails and LinkedIn messages drafted in your tone of voice. Volume goes up. Reply rates stay sensible.

Proposals out the door faster

A first draft ready before the meeting starts. Less time formatting. More time selling.

The lead gen problem

Sales feels random. New business is unpredictable. You know AI could help, but not sure exactly how.

Three things tend to go wrong at the same time.

01

You don't know where AI fits in

Everyone says AI will help. You've heard ChatGPT and Claude can do a lot. But every tool sounds the same and every piece of advice is generic. You don't know which one would actually move the needle for your business.

02

Lead gen is whatever you can squeeze in

Bringing in new clients is on you or one or two people on your team. There's no system. Some weeks the pipeline looks healthy. Some weeks it goes quiet. You can't tell what's working and what isn't.

03

You don't have time to figure AI out from scratch

Watching videos. Reading articles. Downloading another tool. None of it sticks because you're running a business, not studying technology. You need someone to show you what's relevant and skip the rest.

Who this is for

If new business feels random and you know AI should be helping, this is for you.

Most AI training is built for enterprises with dedicated tech functions. You're running a business or a small team. You need something that fits how you actually work, not a course built for somebody else's company.

Data Driven Legal AI Training Workshop in session
Live Interactive Workshop

How It Works

Three steps. The first one's free.

We don't run a session until we know your team. What we learn from you informs every part of the day.

01

Free 30-minute call. Bring one problem. We solve it live.

You jump on a 30-minute call. The first five minutes, you tell me about your business and where new business is hardest to come by. The rest, we take one specific AI or sales problem you've got right now and solve it together, live, on the call. You leave with something you can use today, whether or not we ever work together.

02

Your workshop, shaped around you

Before the day, we tell you exactly what your team will be able to do by the end of it. No surprises. On the day, we work through your actual tools, your sales process, and your AI policy. You leave knowing how to use AI, when to reach for it, and what data you can and can't work with.

03

30 days later, we check in

At the end of the session and again 30 days later, we check in with attendees and with you. We find out what's sticking, what's shifted, and what's still getting in the way. No sales call needed.

For some businesses, the workshop is enough. For others it opens a bigger conversation. There's no pressure either way.

Workshop Format

Half-day or full-day.
Here's how to know which one is right for you.

Half-day Workshop

3 to 4 hours. Right for founders and small teams who want a working AI sales workflow without taking a whole day out.
  • Build a Claude-powered prospect research and outreach workflow tailored to your ICP and tone
  • Set up outreach drafts that sound like you, not a template
  • Practise on real prospects in the room
  • Cover which AI tools fit which jobs, and which to leave alone
  • Responsible AI use, data boundaries, and a clear AI policy
  • Measurement at end of session and 30 days later
  • Delivered in-person
Most Popular

Full-day Workshop

6 to 7 hours. Right for businesses ready to rebuild how their whole pipeline runs with AI.
  • Everything in the half-day, plus more time to practise and apply
  • Build workflows across research, outreach, follow-up, and proposals
  • Set up a custom Claude project or GPT built around your business
  • Deeper coverage of AI policy for teams with multiple roles
  • More time to practise on real prospects and real proposals
  • Measurement at end of session and 30 days later
  • Delivered in-person

Transparent Pricing

Every session includes pre-session tailoring,
delivery, and follow-up measurement.

What you see is what you pay.

AI Lead Gen Session
Free
30 minutes, on a call
  • We understand your business and your goals
  • We solve one specific AI or sales problem live, on the call
  • You find out whether a workshop is the right next step
  • No pitch, no pressure
Book your free session
Small Group Workshop
From £1,500
Up to 8 attendees
  • You know exactly what your team will be able to do, before the day
  • Pre-session tailoring to your industry, tools, and sales process
  • Half-day delivery, in-person
  • Before and after survey
  • 30-day follow-up with attendees and you
Book your free session
Standard Group Workshop
From £2,000
9 to 15 attendees
  • Everything in the small group option
  • Right for larger or mixed-experience teams
Book your free session
Full-day upgrade. Extend any session to a full day for more depth and practice time.
All prices exclude VAT. Get in touch and we'll give you a straight answer on cost before you commit to anything.

About

The founder behind Directive AI.

Built by an operator, not a training company.

Matt Rowbotham

Matt Rowbotham

Founder

Former Microsoft and Hopin. Two-time startup founder with $2M raised across previous companies. Spent the last decade inside fast-growing tech businesses watching teams either figure out AI or fall behind.

Started Directive AI to bring an operator's perspective to AI training. Built around how businesses actually sell, not how a generic course thinks they should.

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Ready to use AI to bring in
more new business?

Book a free 30-minute call with Matt. Bring one problem. We solve it live. You leave with something you can use today.

Book your free AI lead gen session →