Anti AI-slop lead gen for marketing agencies

We watch your target market for real buying signals and send a researched, personalised message — in your voice — the same day.

Book a call with Matt →
86%
of cold outreach is now AI-generated. Your prospects can spot it within two sentences.
<2%
average reply rate on AI-blasted cold sequences. The signal-to-noise ratio has collapsed.
1 day
A real buying signal has a 24-hour window. Most businesses never know it was there.
Marketing Agencies
SEO Agencies
Creative Studios
B2B Agencies
PR Agencies
Digital Agencies
Growth Agencies
Content Agencies
Marketing Agencies
SEO Agencies
Creative Studios
B2B Agencies
PR Agencies
Digital Agencies
Growth Agencies
Content Agencies

Signal to meeting.
No blasting. No templates.

Book a call →
01
Something happens
at a target company
We watch your target market daily for events that tend to precede a buying decision — a new hire, a headcount change, a new face landing in a decision-making role. Not intent data. Not job titles scraped from a list. Real events, with a short window before everyone else notices.
02
We research the
specific person
Before anything gets written, the prospect is checked against your ICP and researched properly — their role, their company, what they've been saying publicly. No message goes out on a template assumption. Every hook has to be earned from something real.
03
A draft lands
in your hands
We write the message to sound exactly like you — not like a service, not like a sequence. You read it. You approve or edit it. Nothing sends without your sign-off. Over time the drafts get closer and closer to ready straight away.
04
We handle everything
that comes back
When replies come in we manage the conversation through to a booked call — you just show up. Replies are handled the same day, in the same voice, with the same care that went into the opener.
Signal type 01
Hiring activity
Your target companies posting roles that suggest growth, change, or a gap they need to fill
Signal type 02
New decision-makers
A new director or head of arriving in the last 30 days — fresh remit, fresh thinking, fresh budget
Signal type 03
Growth signals
Headcount changes, new offices, funding rounds, award wins — companies moving fast tend to be buying
Signal type 04
Content engagement
People from your target companies engaging with your content — they've already put their hand up
"
The value I got in the first 15 minutes was worth the cost alone. We're getting so much more out of our sales effort now. The ROI is exceptional. Thoroughly recommend.
Client Data Driven Legal
Matt Rowbotham — Directive AI
Add matt-speaking.jpg

Built on ourselves
before anyone else.

Before selling this to a single agency, Matt ran the entire engine on his own LinkedIn. Every signal, every message, every approval cycle — live on the Directive AI brand. That's how we know it works.

5 types of buying signals monitored daily. Less than 6 hours from signal to message in your hands. Over 1,000 target accounts watched across the UK agency market. When you come on as a client, you're not a beta test.

Matt on LinkedIn ↗

Two ways in.

Which clients are
you trying to land?

Book 20 minutes with Matt. Tell him what your agency does and who you want more of. He'll be straight with you about whether this is the right fit — and if it is, you'll leave the call knowing exactly how it works.

Book a call with Matt →